Loong Looong Man and Japanese Commercials

Some people like movies, some others like TV series. I like commercials. So here's my favorite!

Sakeru Gummy vs Looong Sakeru Gummy, also known as Long Long Man, is a series of commercials in 11 parts released in 2017. It features a couple, Chi-chan (Risako Ito), a woman obsessed with loong things, and Tooru-san (Seiji Suzuki), a nice man who likes Sakeru Gummy. 

The commercial starts with the two of them eating gummies like any other couple would do. But then! Loong Looong Maaaaaan Our eyes are suddenly blessed by the loong man himself! 

After seeing this loong man, Chi-chan becomes obsessed with him and his loong Sakeru Gummies. Because of this not very healthy obsession, she will even mistake a poor taxi driver for Long Long Man.

It might look dumb but it is a very good and creative commercial series which actually won some awards such as the Bronze Award at the 2019 AdFest or the Silver Lion at the 2018 Cannes Lions International Festival of Creativity.

I talked about Sakeru Gummy but what is it exactly?

Sakeru Gummy is a Japanese splittable candy made by the well-known UHA (Unique Human Adventure) Mikakuto, a company with a specific goal: create delicious food for people to enjoy their lives.

The name Sakeru Gummy comes from 裂ける (sakeru) which is a verb meaning split/tear, and グミ (gumi), the Japanese way of saying gummy.

There are two types of Sakeru Gummy: short and looong.

An interesting thing to remember is that 7 sakeru gummies = 1 loong sakeru gummy = 40 cm

And when you buy Sakeru Gummies they come in a pack of seven (yes this is useful information)

Now let's talk about Long Long Man! (Yukiyoshi Ozawa)

You've probably never heard of him before and that's a shame. But don't worry, I will tell you what you need to know without spoiling anything :) (so there are only two things I can say w)

He looks elegant even when he is eating. 

And his theme song is incredibly good (〜￣▽￣)〜

(Also it reminds me of this for some reason 👀)

That's all you need to know about Long Long Man. 

Now go watch this masterpiece if you haven't seen it already.

(You don't have to but if you have 6 minutes to waste 👀)

You might be surprised by the plot twist :)

More Japanese commercials:

You may have already heard of "Pen Pineapple Apple Pen" 

But what about "Fanta Lemon +C"? 

Who needs to exercise when you have rhythm games?